HYVE

Privacy Policy

Effective Date: April 30, 2026 Last Updated: April 30, 2026

Hyve Labs, Inc. ("Hyve," "we," "us," or "our") operates the Hyve gaming platform at hyve.gg, the Hyve mobile application(s), and the games and services we offer (collectively, the "Services"). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. By using the Services, you agree to the collection, use, and disclosure of your information as described in this Policy.

If you do not agree with this Policy, do not access or use the Services.

1. Who We Are

Hyve Labs, Inc. is a Delaware corporation and the controller of the personal information we process about you.

• Mailing address: 1101 Thorpe Ln #105-513, San Marcos, TX 78666, United States
• Privacy contact: support@hyve.gg

For questions about this Policy, your data, or to exercise your rights, contact us at the address or email above.

2. Information We Collect

We collect information in three ways: (a) you provide it to us; (b) we collect it automatically when you use the Services; and (c) we receive it from third parties.

2.1 Information you provide

• Account information: username, password (hashed), email address, date of birth (for age-verification only), and any optional profile details you add.
• Communications: content of messages you send to us, support requests, survey responses.
• Purchase information: payment method details are processed by our payment processors (we do not store full card numbers); we receive transaction IDs, amounts, currency, and the items purchased.
• User-generated content: any content you create, post, or share through the Services (e.g., display names, leaderboard entries, in-game communications, screenshots).

2.2 Information we collect automatically

• Device and identifiers: device model, operating system, language, mobile carrier, time zone, IP address, advertising identifiers (Google Advertising ID, Apple IDFA when permitted), device-generated identifiers, app installation ID.
• Usage data: pages and screens viewed, gameplay events, session duration, in-game progression, level completions, items earned, crash logs, performance telemetry.
• Cookies, SDKs, and similar technologies: we and our service providers use cookies, mobile SDKs, pixels, and similar technologies to operate the Services, remember preferences, measure performance, and serve advertising. See Section 7.

2.3 Information from third parties

• Ad networks and measurement partners: ad attribution data from networks (e.g., Meta, TikTok, Google, AppLovin) and mobile measurement partners (e.g., Singular).
• Authentication providers: if you sign in via a third-party login (e.g., Google, Apple, Facebook), we receive the basic profile information that provider supplies based on your authorization.
• Analytics and fraud prevention partners: aggregated and identifier-linked signals used to verify legitimate use and prevent abuse.

3. How We Use Information

We use personal information to:

• Operate the Services — create and maintain accounts, render games, process purchases, deliver customer support.
• Personalize gameplay — save progress, sync across devices, remember preferences.
• Measure and improve — analyze usage, debug, plan features, run A/B tests, evaluate creative performance.
• Advertise — promote our games to you and to people similar to you across third-party platforms; measure ad performance and attribution; serve in-app advertising.
• Communicate — send service announcements, security notices, transactional messages, and (with consent where required) marketing.
• Protect — prevent and investigate fraud, cheating, account abuse, harassment, and violations of our Terms of Service; enforce our agreements; protect Hyve, our users, and the public.
• Comply with law — respond to legal process, regulatory requests, and applicable laws.

Legal bases (EU/UK GDPR users): we process personal information based on (i) performance of the contract with you (operating the Services), (ii) our legitimate interests (improving and securing the Services, marketing our games, fraud prevention), (iii) your consent (for non-essential cookies, marketing communications where required, and processing of children's data with parental consent), and (iv) compliance with legal obligations.

4. How We Share Information

We share personal information with:

• Service providers that perform functions on our behalf (cloud hosting, customer support tools, payment processing, analytics, fraud prevention, communications). They are bound by contract to use the data only as we direct.
• Advertising and measurement partners including Meta, TikTok, Google, AppLovin/MAX, Unity Ads, ironSource, Mintegral, Singular, and similar networks and SDKs. These partners may use the information to serve and measure advertising, including across other apps and websites. Where required by law, we obtain your consent before sharing for advertising purposes.
• Other users — your username, public profile information, leaderboard entries, and in-game activity are visible to other users by design.
• Affiliates and successors — entities under common control with Hyve, and any successor in connection with a merger, acquisition, or sale of assets.
• Legal and safety — law enforcement, regulators, courts, or other parties when (i) required by law, (ii) necessary to comply with legal process, (iii) to protect the rights, property, or safety of Hyve, our users, or the public, or (iv) to investigate or enforce violations of our Terms.

We do not sell personal information for monetary consideration. Some of our advertising practices (e.g., sharing identifiers with ad networks to serve targeted ads) may be considered a "sale" or "share" under California, Colorado, Connecticut, or other state privacy laws; you may opt out as described in Section 8.

5. Children's Privacy

The Services are not directed to children under the age of 13 (or the equivalent minimum digital age in your jurisdiction, e.g., 16 in some EU countries). We do not knowingly collect personal information from children under those ages without verifiable parental consent.

If you believe a child under the applicable age has provided personal information to us, please contact support@hyve.gg and we will promptly investigate and, if confirmed, delete the information.

If a Hyve game is specifically directed at children under 13, additional COPPA-compliant disclosures and Verifiable Parental Consent procedures apply to that game and will be presented to parents at first use.

Users under 16: if you are between the minimum digital age in your country and 16, you may use the Services only with the consent of your parent or legal guardian. We do not engage in targeted advertising to users we know to be under 16.

6. International Data Transfers

Hyve is based in the United States. When you use the Services from outside the U.S., your information will be transferred to and processed in the U.S. and other countries where we or our service providers operate. Privacy laws in those countries may differ from those in your country.

For EU/UK/Swiss users: we rely on Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum where applicable, and we apply additional safeguards as needed. You can request a copy of these mechanisms by emailing support@hyve.gg.

7. Cookies, SDKs, and Tracking

We use cookies, mobile SDKs, pixels, and similar technologies for: authentication and security, remembering preferences, measurement and analytics, advertising and attribution, and fraud prevention.

Categories: - Strictly necessary — required to operate the Services. Cannot be disabled. - Functional — remember preferences and settings. - Analytics — measure usage and performance. - Advertising and attribution — serve and measure advertising.

Your choices: - Mobile devices: use your device's "Limit Ad Tracking" (iOS) or "Reset/Delete Advertising ID" (Android) settings to limit ad personalization. - Browsers: block or delete cookies via browser settings; note that strictly necessary cookies cannot be blocked without breaking the Services. - EU/UK users: where required, we present a consent banner allowing you to accept or reject non-essential cookies.

We honor Global Privacy Control (GPC) signals where required by applicable law.

8. Your Privacy Rights

Depending on where you live, you may have rights with respect to your personal information. We provide all users a baseline set of rights, plus jurisdiction-specific rights described below.

8.1 Rights available to all users

• Access — request a copy of personal information we hold about you.
• Correction — request correction of inaccurate information.
• Deletion — request deletion of your account and associated personal information.
• Marketing opt-out — unsubscribe from marketing emails using the link in any email; opt out of marketing push notifications in app settings.

To submit a request, email support@hyve.gg from the address associated with your account, or use the in-app/web request form. We may need to verify your identity before fulfilling a request.

8.2 California, Virginia, Colorado, Connecticut, Utah, and other state-law residents

If you reside in California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon, Montana, or another U.S. state with a comprehensive privacy law, you may have additional rights, including:

• The right to know the categories of personal information we collect, the purposes, and the categories of third parties with whom we share.
• The right to access, correct, and delete personal information.
• The right to opt out of "sale" or "sharing" of personal information for cross-context behavioral advertising. Submit your request via the "Do Not Sell or Share My Personal Information" link on hyve.gg or by emailing support@hyve.gg.
• The right to opt out of certain targeted advertising and profiling.
• The right to limit the use of "sensitive personal information" (we do not use sensitive personal information for purposes that trigger this right).
• The right to non-discrimination for exercising your rights.
• The right to designate an authorized agent to make requests on your behalf.

If we deny your request, you may appeal by replying to our denial within 30 days. We will respond to appeals as required by applicable law.

8.3 EU, UK, and Swiss residents

In addition to the rights above, you have:

• The right to object to processing based on legitimate interests, including for direct marketing.
• The right to restrict processing in certain circumstances.
• The right to data portability for data you provided where processing is based on consent or contract.
• The right to withdraw consent at any time (without affecting prior lawful processing).
• The right to lodge a complaint with your local data protection authority. Contact details: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

8.4 Quebec residents

You have additional rights under Quebec Law 25, including the right to be informed of automated decision-making concerning you, and the right to data portability for computerized personal information. Our Privacy Officer is reachable at support@hyve.gg.

8.5 Other jurisdictions

If your local law provides additional rights, those rights apply. Contact us at support@hyve.gg.

9. Data Retention

We keep personal information only as long as necessary for the purposes described in this Policy and as required by law. Specifically:

• Active account data — for the lifetime of your account.
• Closed account data — typically deleted within 30–90 days after account closure, except where required to retain longer (e.g., for tax records, fraud prevention, legal obligations, dispute resolution).
• Telemetry and analytics — aggregated or de-identified data may be retained indefinitely.
• Advertising attribution — typically 12–24 months from collection.

Specific retention periods vary by data category and are available on request.

10. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, misuse, and alteration. No security control is perfect, and we cannot guarantee absolute security. If we become aware of a breach affecting your personal information, we will notify you and applicable regulators as required by law.

11. Third-Party Services

The Services may contain links to or integrations with third-party services not operated by Hyve. This Policy does not apply to those third parties. Review the privacy policies of any third-party services you interact with before providing them information.

12. Changes to This Policy

We may update this Policy from time to time. When we make material changes, we will notify you by updating the "Last Updated" date and, where required, by additional notice (e.g., in-app message or email). Your continued use of the Services after the effective date of an updated Policy constitutes acceptance, except where additional consent is required by law.

13. Contact

Questions, requests, or complaints about this Policy or our data practices:

• Email: support@hyve.gg
• Mail: Hyve Labs, Inc. — Privacy, 1101 Thorpe Ln #105-513, San Marcos, TX 78666, United States

This Privacy Policy was last reviewed and updated on April 30, 2026.